Zac FitzWalter, Eat More Pixels
It’s one thing to make a usable App, but with so many on the Store, how do you make yours stand out and keep users engaged? This session takes you on a journey from usability to user experience (UX), presents techniques that can help improve the UX of your apps, and shares inspiring examples.
Zac recently completed a PhD on UX and gamification design for mobile apps, presented on the topic at a number of academic and industry venues and will soon be teaching a masters subject at QUT entitled “Gamification and Persuasive Design”. He runs gamificationweekly.com and is a cofounder of Empathy Studio and Eat More Pixels, both of which will be releasing gamified apps later this year.