Getting Your App Out There – Marketing from the App Store

Tim Oliver, Edith Cowan University

Audience: Beginner

Abstract:

Building the app is only the first step.  Once the app is released, it’s not enough to sit back and rely on the App Store ratings – the app must needs to be promoted so more users are made aware of it.  This presentation will cover what to expect once an app has been made live on the App Store, and what can be done to help improve the app’s prominence on the World Wide Web.

The main points I will present include:

  • what to expect on the App Store, including general downloads in proportion to the App’s current rating
  • tips on choosing effective keywords that can be used to search for the App
  • the process of submitting Apps for review by third-party websites
  • the benefits of localization and the possible outcomes of it
  • engaging users with social media tools like Twitter
  • providing a user feedback facility so users can contact you
  • taking note of user reviews (and not letting the trolls get to you!)
  • incorporating analytics services into your App to allow tracking of App usage
  • third party services that can track App metrics better than iTunes Connect

Speaker Bio:

Tim is a Multimedia Developer at the Centre for Learning at ECU.  His responsibilities include maintaining the centre website, graphics design, video production and new technologies research, and his areas of expertise include web development, graphics design, 3D animation, games development, iOS development.  Tim recently developed an iOS app that reached 250,000 downloads and made it to #7 on the Japan App Store.