Designing Engaging Motivational Apps

Zac Fitz-Walter, Eat More PixelsPart of DW16

Apps can be incredible motivational tools – just look at the number of habit-building and fitness trackers on the App Store. It helps that smartphones are always with us, can sense what we do and can provide us with useful feedback – but there’s more to making a motivating app. This presentation will discuss the advantages of using smartphone technology to motivate us, discuss motivational app design and provide useful tips and tricks for getting started.

With a phd in gamification and user experience design, Zac likes to focus on reducing friction through good usability while motivating users with playful and engaging experiences. He’s currently the Creative Director at Eat More Pixels and he challenges you to find all three Easter Eggs on his company’s website (