I Have No Idea What I Am Doing: The Psychology of UX Design

Nic Wittison, CanvaPart of DW16

This talk takes you through the basics of modern iterative UX design and how to factor the psychological patterns of your users in to your every day engineering. It goes though the process of figuring out how to optimise your app to make sure your users are having the best experience they can be while retaining a sense of being in control and “knowing what they are doing”.

This talk uses a few examples of what we do here at Canva to make sure that every section of our product is as pleasant and functional to use as it can be.



Nic has been working with Apple technologies for the better part of a decade and is currently an iOS engineer at Canva.