On AB Testing

Hector Zarate, SpotifyPart of DW16

AB Testing used to be complex experiments only companies like Amazon or Google used to run. The tools available now are simple and enable this strategy even for one-man apps.

But, what makes a meaningful experiment that can make your app better? how can failed experiments still bring value?

A talk about the science on AB tests in a way that everybody understands and enjoys, along with some case studies from Spotify to analyze and share.

Hector Zarate is Spotify’s own iOS cowboy. Besides working on exciting new features, he is also author of an internal framework in charge of rendering lots of Spotify in iOS.

On his spare time he occasionally develops his own apps, writes on iOSCowboy.com and tries to find the best milk chocolate bar in the world.