Let’s Settle this UI/UX Thing Once and for All

James White, Colourfool Creative Part of DW18

Is it cool these days to say there’s a difference between UI and UX? Or cool to say that there isn’t? It’s so hard to keep up.

In this session James White dips into the history of UX as a discipline, pop psychology from the noughties, unpop psychology from the thirties, dank memes and a deep well of personal opinion to explore user experience and where it fits in modern development workflows. You’ll learn how designers and developers can benefit from both subjectivity and objectivity in their design decisions, and most importantly, how we can help users to love our apps.