Dylan Turney, Auckland University of Technology Part of CW12
Creative Coding (or Sometimes It’s Alright to Write Rubbish Code) looks at the role of coding within in the emerging field of experiential advertising and interactive installations, using examples from projects I have been involved in (including work for international tech start-up company Makelight Limited).
- Why a high-tech approach is needed to engage the public
- The relationship between creative and commercial coding and how the two are often intertwined within a project
- The importance of code quality and scalability for one-off installations and large commercial creative products
- The challenges of a 24-hour work cycle (New Zealand/London) and tight deadlines
- The art of quick code iteration for prototyping