Getting Your App Out There – Marketing from the App Store

Tim Oliver, Edith Cowan University

Audience: Beginner

Abstract:

Building the app is only the first step.  Once the app is released, it’s not enough to sit back and rely on the App Store ratings – the app must needs to be promoted so more users are made aware of it.  This presentation will cover what to expect once an app has been made live on the App Store, and what can be done to help improve the app’s prominence on the World Wide Web.

The main points I will present include:

  • what to expect on the App Store, including general downloads in proportion to the App’s current rating
  • tips on choosing effective keywords that can be used to search for the App
  • the process of submitting Apps for review by third-party websites
  • the benefits of localization and the possible outcomes of it
  • engaging users with social media tools like Twitter
  • providing a user feedback facility so users can contact you
  • taking note of user reviews (and not letting the trolls get to you!)
  • incorporating analytics services into your App to allow tracking of App usage
  • third party services that can track App metrics better than iTunes Connect

Speaker Bio:

Tim is a Multimedia Developer at the Centre for Learning at ECU.  His responsibilities include maintaining the centre website, graphics design, video production and new technologies research, and his areas of expertise include web development, graphics design, 3D animation, games development, iOS development.  Tim recently developed an iOS app that reached 250,000 downloads and made it to #7 on the Japan App Store.


Creative Coding with Apple Devices

Andrew Clayphan, University of Sydney

Audience: Beginner to Intermediate (C++ knowledge helpful, but not essential)

Abstract:

While the Apple ecosystem brings us a lot, some people ultimately have other backgrounds and are familiar with them.  One that has sparked interest of late is openFrameworks.  This is a C++ toolset for creating rich applications, information visualisations and rapid prototypes. Due to its widespread uptake in the design community (especially amongst people coming from a sandboxed Processing world), a number of bridges have been created for the iPhone, which leverage pre-existing codebases to provide an enormous set of opportunities.

In this talk I take a cursory overview of this framework, what it supports for the iPhone/iPad, and a quick demonstration of how to build an integrated application featuring some of its libraries.  My aim is to enrich the AUC community by bringing together even more developers, programmers and designers who have varied backgrounds to offer.

Speaker Bio:

Andrew is a PhD student and is currently exploring the fascinating world of tabletop computing and how it can be used to enrich small group interactions.  He looks at how people come together for a meeting, long term task, project or goal.  Andrew is currently trying to piece together a framework for understanding past interactions on this medium to help facilitate the capture and movement between states of a task.  His hope for this work is to bring about a unified view towards past interactions such that future designers for this platform are aware of what is required to build robust interactive applications that can take advantage of historical events.  This work is done within the Computer Human Adapted Interaction Research Group, with support from the Smart Services CRC.


Bringing iOS back to the Mac: Pleasing Lion with a Chameleon?

Jimmy Ti, Queensland University of Technology

Audience: Intermediate (assumes some iOS development experience)

Abstract:

The success of the iOS platform draws a lot of aspiring developers, as well as developers from other platforms.  Now that they have learned how to program in Objective-C for iOS devices, the Mac platform seems like low-hanging fruit waiting to be harvested.  Yet Mac OS X is a completely different beast.  Not only do developers need to learn about the differences in platform capabilities, user interface design, APIs, as well as publishing guidelines, they will also need to re-develop a lot of the code – especially that relating to the User Interface – to port their application to Mac OS X.

Chameleon is an open source project, spear-headed by Sean Heber and Craig Hockenberry of IconFactory (Twitterific) fame.  The main objective of Chameleon is to make it easier for iOS developers to port their apps to Mac platform by implementing UIKit – the base framework used for creating almost all of the great-looking interfaces for iOS apps – on OS X.  This presentation will serve as an introduction for developers who wants to use Chameleon to port their application, as well as to integrate Chameleon into their development workflow so they can have a single Xcode project that can run on iPhone, iPad and OS X.

Speaker Bio:

Jimmy is a PhD candidate at the QUT Mobile Innovation Lab and UrbanInformatics Lab.  His research interests include context-aware technologies and mobile interaction design, as well as improving user experience of mobile computing.  His passion for well-crafted computing experiences and the nature of his research, have helped him become familiar with Objective-C, and he has created several iOS applications – most of them used for research purposes.  In addition, Jimmy has teamed up with colleagues Zachary Fitz-Walter and Tony Wang to start up a Mobile Development company named EatMorePixels.


AlexApp ‐ Interfacing Athletes to the iPhone

Ross Bool, University of Southern Queensland

Audience: Beginner/Intermediate

Abstract:

AlexApp is an iOS application for the iPhone that plays music to a runner while collecting location, direction, altitude, speed and distance from the GPS, movement data from the accelerometer and heart rate and cadence from the Wahoo Fisica dongle ANT+ receiver.  AlexApp incorporates a touch-to-answer survey module, data logging module, audio player and an audio recording survey module to play audio while logging data and responses.  This presentation will talk about the development journey of AlexApp and how the iPhone can be used to present stimulus and collect data at the same time in the field.

Speaker Bio:

Ross has worked at USQ for the past 10 years managing Psychology Technical Services.  Psychology Technical manages the resources of the Psychology Department within the Facility of Sciences.

Ross is a qualified communications technician and electronic and electrical engineer, and much of his work has involved designing and building data collection systems and interactive data reporting systems – this includes devices that interface with computers, optical mark recognition of paper surveys and computer and web surveys.  His job has evolved over the last 12 months and he now spends 50 percent of his time as Manager of Technology Development for the Facility of Sciences.  This involves designing and building systems using existing and new technologies that increase productivity.


UWAlk – Your University in Your Pocket

Chris McDonald, Gareth Davies, and Ahmed Khalaf, University of Western Australia

Audience: Beginner/Intermediate iOS Developer

Abstract:

This presentation discusses and reflects on the design and development of UWAlk, our native iPhone application to assist new students and on-campus visitors to locate buildings, people, and events at The University of Western Australia.  Our project emerged from a coursework assignment at UWA, grew through an Honours and a Masters student projects, and has become a university supported tool.

The goal of our application is to deliver most required information on-the-run, within 30 seconds, which often precludes the acquisition of a WiFi connection.  As our Objective-C development proceeded, our small team focused on two important aspects – the development of a framework to consistently support an “unlimited” number of modules, and the correct representation and location of both the application’s static and dynamic data.

To overcome some limitations of iOS, we have developed our own tiled mapping interface, providing zooming and panning, configurable pins and callouts.  Integral to our mapping is our route-planner, which determines and displays routes between a user’s current location and their next lecture, meeting, or any point on campus, door-to-door, honouring requests for the route to be maximally undercover, well-lit, or wheelchair accessible. Our mapping and route-planner are accessible from any module, such as timetabling and the staff directory.

This presentation will reflect on which iOS features worked well for our project, and which introduced challenges that we had to work around.

Speaker Bio:

Chris currently holds the appointments of associate professor in the School of Computer Science & Software Engineering at The University of Western Australia and adjunct associate professor in the Department of Computer Science at Dartmouth College, New Hampshire.

He has recently taught in the areas of computer networking; security & privacy; mobile & wireless computing (which includes projects in iPhone development); software design & implementation; and operating systems at The University of Western Australia and Dartmouth College. Together with these areas, his research interests include wireless, ad-hoc, & mobile networking; network simulation; and programming language implementation.

His technical expertise includes developing with and teaching Unix for 25+ years, 15+ years with Linux, 8 years with OS-X, and 3 years with iOS, with continued (almost daily) application of C, Objective-C, and scripting languages, specific to networking, security, and language implementation (i.e. not your average academic).


Over-the-air Distribution for iOS

Tony Wang, Queensland University of Technology

Audience: Intermediate

Abstract:

If you have tried distributing iOS apps to your client overseas or sending your app to your beta testers, you will know the distribution process can be very troublesome for both iOS developers and users. This session will help you solve this problem and make distribution process much easier. Users will be able to install your app on their device while they are walking or on the bus with just a few clicks.

This talk will cover simple ways get device UDIDs, easy ways for user to download your app via 3G or WiFi, and existing services you can use to help you distribute, such as Testflight.  (It does not cover distribution via App store or enterprise in-house distribution).  It will change the way you distribute iOS apps… all over again.

Speaker Bio:

Tony is a PhD Student from the Queensland University of Technology focusing on context-aware technologies on mobile devices. His iOS development journey began when he joined the QUT Mobile Innovation Lab 3 years ago. Since then he has taught iOS app development at QUT, developed several apps for industry partners at the lab under the supervision of Dian Tjondronegoro, and has developed several apps on the side with Jimmy Ti and Zac Fitz-Walter.


Staying Open

Paris Buttfield-Addison & Chris Neugebauer, University of Tasmania

Audience: All

Abstract:

The Apple iOS environment has developed a reputation for being a closed ecosystem, unwelcoming to those who also want to participate in open source development (license complications surrounding VLC being a recent example). This reputation is undeserved and the use of open source software in iOS development is flourishing—numerous useful frameworks, tools, applications and libraries are available under a variety of open source licenses.

Using open source code in an iOS project, whilst maintaining healthy links to open source projects, can help improve the open source world while helping you build a better iOS app. This session will demonstrate how best to navigate the open source world when building an app for Apple’s mobile platform, how to contribute back to the community, as well as how to understand your license obligations in the context of distribution via the app store (and avoid the VLC debacle).

  • Learn the best licenses to use when creating open source iOS code
  • Learn how to submit to the App Store while maintaining your project’s open source status without incurring the wrath of Apple
  • Learn about the best open source iOS libraries and frameworks
  • Find out how to apply open source tools to iOS development
  • This session is a highly informative discussion of iOS development from an open source perspective. It is not a tutorial and participants will not need a laptop to enjoy its meaty goodness (vegetarians welcome too).

Speaker Bios:

Paris is a PhD Student at the University of Tasmania (HCI and Information Management), and founder of Secret Lab.  He is coauthor of ‘iPhone and iPad Game Development for Dummies’, and ‘Unity Mobile Game Development for Dummies’ (out in 2011).  Paris is currently working on Meebo Apps for iPhone, Android and BlackBerry, and tie-in games for the ‘Tiki Bar TV’ and ‘Heroes of the North’ podcasts.

Christopher is a semi-professional nerd, and recent first-class Honours graduate in Computer Science of the University of Tasmania. Previously an intern at Google in Sydney, he currently works in mobile and web development for Secret Lab, a boutique development studio based in Hobart.  Since he likes it when developers share their experiences, he has twice organised application development miniconfs at Linux.conf.au (in 2010 and 2011).

When not coding, Christopher can be found taking long, artificially-lit walks down fake beaches, arguing the benefits of Python to anyone who won’t listen, and watching other people drinking beer. He also enjoys presenting on Open Source development at Mobile development conferences, and presenting on Mobile development at Open Source conferences.


Feature Presentation: Creating Great Apps

Russell Ivanovic, Shifty Jelly

Everybody has ideas for applications they’d like to see built. With the rise of mobile development and the ease with which apps can now be distributed worldwide, the opportunity exists to do so. But what makes a great application? How hard is it to be an independent developer? Just how do you go about taking an idea, and turning it into a successful product? Through real world examples and amusing anecdotes Russell will explain all this and more. Who knows, you may even learn something.

Speaker Bio:

Russell co-founded Shifty Jelly 3 years ago from his couch, and since then they’ve had hits like Pocket Weather AU, which if statistics are to believed resides on 1 in 7 iPhones in Australia. Russell keeps changing that number every day, based on new data and the weather outside, so who knows, it might be 1 in 5 by the time you read this.

http://shiftyjelly.com.au


Using EventKit in iOS

Neil Ang, Victoria University

Audience: Beginner-Intermediate

Abstract:

An introduction to using the EventKit and EventKitUI frameworks in your iOS application. This workshop will provide a brief overview of EventKit, and a code-along demonstration on accessing a users calendar information on an iOS device, as well as inserting events into a calendar which have been sourced from a remote server.

Speaker Bio:

Neil works for Victoria University as a Web and iOS developer, and developed the VU iPhone app. His role involves expanding and maintaining that app, as well as the main university website.  In the past year he has released open source iOS frameworks, Mac projects and Safari Extensions (see https://github.com/neilang). Neil is also a postgraduate student at RMIT, where he is completing a Masters in Computer Science.


Making Mobile Web Services that Don’t Suck

Chris Neugebauer, University of Tasmania

Audience: Intermediate

Abstract:

One of the biggest benefits of the mobile app revolution is the ability to present information from the internet in new and exciting ways. Behind every app that relies on online data is an online service which, if implemented well, will make it super-easy to let your app access everything it needs.  Unfortunately, not every web service does this well.

In this presentation, we’ll be looking into design principles for web APIs with a focus on making things not suck for mobile app developers.  A particular focus will be on making services that are robust in the face of unreliable network access.  There’ll also be some practical examples presented in the form of Python code, but knowledge of Python is not needed to appreciate this talk.

Speaker Bio:

Christopher is a semi-professional nerd, and recent first-class Honours graduate in Computer Science of the University of Tasmania. Previously an intern at Google in Sydney, he currently works in mobile and web development for Secret Lab, a boutique development studio based in Hobart.  Since he likes it when developers share their experiences, he has twice organised application development miniconfs at Linux.conf.au (in 2010 and 2011).

When not coding, Christopher can be found taking long, artificially-lit walks down fake beaches, arguing the benefits of Python to anyone who won’t listen, and watching other people drinking beer. He also enjoys presenting on Open Source development at Mobile development conferences, and presenting on Mobile development at Open Source conferences.